Brows done right on East 26th Street since 2013.
Threading, waxing, facials and lashes in Manhattan. Walk in anytime, or call ahead.
Eyebrow threading $8
Mon to Sat 10 am to 8 pm

- 4.3 on Grouponfrom 4,400+ ratings
- 4.2 on Googlefrom 384 reviews
- 1 million+ servicessince August 2013
- We never double dipfresh applicator every time
Chocolate wax Brazilian, $20
We were one of the first salons in NYC to offer chocolate wax. Prefer something else? Brazilian with cream wax $25, sensitive wax $27, or CBD wax $37.
Offer ends at the end of this month.
Most popular
Full price list- Eyebrow threading$8
- Upper lip threading$5
- Full face threading$35
- Eyebrow tinting$22
- Chocolate Brazilian SpecialOffer ends at the end of this month$20
- Under arms wax$10
- Full legs wax$40
- Lash lift$75

Thirteen years on 26th Street
Wow opened in August 2013. Since then we've done more than a million services for neighbors, office regulars and first timers walking in off the street. Same location, same careful hands.
We never double dip
Every time the applicator goes into the wax, it's a fresh one. Nothing that touched your skin goes back in the pot.
Chocolate wax, before it was a thing
We were one of the first salons in NYC to offer it. Ask to add it to any waxing service.
Your 7th visit is on us
Get the same service six times at full price and the seventh one is free. Ask for a punch card at the desk.
Regular services paid at full price only. Specials, Groupon and other discounts don't count.
What clients say
4.2 on Google from 384 reviewsI love going to WOW Threading Studio for body waxing. Their chocolate wax is amazing for Brazilian waxing. Their staff is very nice, friendly and professional. No need to make an appointment! … Quick service and relatively MUCH cheaper than other salons. Would highly recommend it!
I’ve been going to Sonal for months now after switching from another threading place in the area. Sonal is quick and thorough and always does an incredible job. It’s also a great price!
Sonul did such an amazing job with my Brazilian she was patient, gentle, and kind. She didn’t make me feel like another customer walking she properly took care of me. … I will definitely be coming back to her I can’t thank her enough.
Great service. The ladies here are very kind and hardworking, but also direct. They take walk-ins and are happy to accommodate customers even close to their closing time. I recommend them for eyebrow threading.
I’ve been coming here for 2years … Customer service is phenomenal … She’s does it all thread, wax , tint , everything. … Ooo the prices are very affordable! Trust me!
I came here to get a Brazilian wax, and girl let me tell you I love it. … The lady that did my wax was a sweetheart very gentle, I am definitely coming back
Visit us
205 E 26th StreetNew York, NY 10010
Between 2nd and 3rd Avenue. Walk-ins welcome.
| Monday | 10 am to 8 pm |
| Tuesday | 10 am to 8 pm |
| Wednesday | 10 am to 8 pm |
| Thursday | 10 am to 8 pm |
| Friday | 10 am to 8 pm |
| Saturday | 10 am to 8 pm |
| Sunday | 10:30 am to 7 pm |
